e.l.f. Power Grip Primer | Long-Wear Gel Face Primer

Create a smooth, makeup-ready base with e.l.f. Power Grip Primer, a gel face primer designed to help makeup stay in place. Its lightweight gel texture glides over the skin and leaves a comfortable, grippy finish that helps foundation and other complexion products apply more evenly.

Use this primer as the first step in your makeup routine after skincare. Apply a small amount to clean, moisturized skin, gently spreading it across the face with your fingertips. Allow it to set before applying foundation, concealer, or other makeup. The gripping feel helps create a base for your makeup, while the gel format layers easily into your routine without adding a heavy cream-like texture.

Whether you are getting ready for a full-coverage look or keeping things simple with a touch of complexion makeup, Power Grip Primer helps prepare skin for the products that follow. Use it on areas where you want makeup to wear smoothly, or apply it across the face for an all-over base. Pair it with your preferred foundation and concealer, then finish your look with the rest of your everyday essentials.

Designed for straightforward application, this primer fits easily into both quick morning routines and more detailed makeup looks. Its clear, gel-style appearance makes it easy to work into your routine without adding another shade to coordinate with your complexion products. A little goes a long way, so begin with a small amount and add more only where needed.

For best results, start with clean, moisturized skin and let your skincare settle before applying primer. Smooth the product gently over the face, then give it a moment to set before moving on to makeup. Add complexion products in layers to create your preferred finish.

Make e.l.f. Power Grip Primer part of your makeup prep when you want a comfortable base that helps hold your look together. It is a versatile addition to a beauty routine, ready to pair with the makeup you already love and help you get set for the day.